Draft: Resolve "change smash to smasch in code base"

Closes #352

Work in progress. Things to do:

• change root: smash -> smasch
• check if debian packaga installs properly
• check if debian package upgrades properly from 1.0.x (symlink to configuration must be moved)

local_settings_ci.py

@@ -12,7 +12,7 @@ SERVE_STATIC = True
 DATABASES = {
     'default': {
         'ENGINE': 'django.db.backends.postgresql_psycopg2',
-        'NAME': 'smash',  # Insert your database's name
+        'NAME': 'smasch',  # Insert your database's name
         'USER': 'runner',  # Insert your database's user
         'PASSWORD': 'password',  # Insert your user's password
         'HOST': 'postgres',